Inform

Much of the value in implementing a security program comes from the data that is gathered. Each product can be assigned a unique, encrypted data code that will carry with it information known only to the brand owner. By coordinating with customs officials and field security personnel, this data, along with other market information, can be entered into a centralized database. The database must tie seamlessly to brand owner product and supply chain intelligence in order to provide real-time information to company managers.

When properly structured and monitored, this information will identify and communicate threats, such as the unauthorized sale of goods throughout the supply chain and the location of counterfeit products. For example, field investigators may use a portion of the data to lookup additional security features for product authentication at point of contact. Or, duplicate product code entries may mean that product has been diverted or counterfeited. These threats can then be responded to within minutes, not hours or days, following previously established security protocols.